Pick an ad network. Filter by any of 440 IAB categories. Get every publisher in that niche earning from display ads, with domain age, authority and the rest of its stack.
Every domain carries its technologies and its IAB category. Combine an ad technology with a category and you have the monetized publishers in that niche.
An ad network, ad server or header bidding script from the 4,000+ technologies tracked.
Any Tier 1 or Tier 2 IAB category, 440 in total.
Sort by authority, popularity or domain age to put the right ones first.
CSV, Excel or PDF, up to your plan's row limit per report.
Personal Finance alone holds many thousands of ad-monetized sites. The number you can export per report depends on your plan.
A list of monetized sites in a niche is valuable to anyone who sells to, buys from or partners with publishers. Six groups rely on it most, and each uses a different sort order to decide who comes first.
Publishers on a rival network or ad stack are your pipeline, already sorted by niche and size.
Brands that want placements in a specific niche without middlemen or auction guesswork.
Ad-monetized publishers often welcome a second revenue stream that does not add more ad units.
Monetized sites have proven revenue models worth buying, often at fair multiples when approached directly.
Proof that ad revenue works in a niche before you enter it with months of writing.
Publishers buy writing, video, design and SEO services, especially once revenue is flowing.
Age and authority split any publisher list into groups with very different needs. Give each segment its own message and its own offer.
Old, strong, high-traffic sites that set the tone in their niche.
Young sites with unusually high authority for their age.
Established, moderate authority, solid and predictable traffic.
Old domains with fading authority and dated technology.
Young domains, low authority, still finding their audience.
Ads plus a store or email platform, run as a real business.
Advertiser demand differs by category. These are common starting points; all 440 work the same way, and narrower Tier 2 categories often give the cleanest lists.
| IAB category | Typical publisher | Why buyers care |
|---|---|---|
| Personal Finance | Budgeting, investing, credit guides | Valuable advertiser demand, many thousands of monetized sites |
| Travel | Destination guides, trip planning | Seasonal booking demand and affiliate potential |
| Food & Drink | Recipe sites, diet blogs | Huge page volume, strong ad inventory |
| Home & Garden | DIY, decor, gardening | Product-led content, retail advertisers |
| Health & Fitness | Workouts, nutrition, wellness | Engaged readers, strict brand rules |
| Technology & Computing | Reviews, tutorials, how-tos | Software and hardware advertisers |
| Automotive | Model guides, repair help | High-intent buyers and parts sellers |
| Pets | Care guides, breed sites | Loyal readers, pet product advertisers |
| Family & Relationships | Parenting, weddings | Life-event spending |
| Hobbies & Interests | Crafts, games, collecting | Passionate niche audiences |
A list is a starting point. These checks take five minutes per site and save expensive mistakes.
Read three recent articles. Would you want your brand next to them every day for a year?
Check the Tier 2 category and the actual topics covered in the last few months.
Pages crowded with ads perform worse for everyone, including you.
Young and strong beats old and fading for long partnerships.
A clear contact page or media kit signals a professional publisher.
Consent tools and clear policies reduce risk for advertisers.
Publishers already running ads understand the business. Your job is to show them more revenue or less hassle than their current setup.
Most sites that sell through marketplaces are seen by every buyer at once. Going direct means fewer competing bids and a better conversation with the owner about the site's history.
Sites under five years with high authority have momentum and room to grow further.
Owners may sell to focus on the next project.
Old domains with fading authority but a monetized setup and an archive of content.
Value-add opportunities with modernization.
Sites in the same category as sites you already own, where your team already knows the audience.
Shared audiences and shared operations.
The ad technology gets a site onto your list. The other tools on the same row tell you how the owner thinks about the business.
| Also on the site | Likely meaning | Good offer |
|---|---|---|
| One basic ad network only | Simple setup, possibly under-earning | More demand or a managed ad service |
| Several ad technologies | Revenue-focused, optimizing actively | Yield improvement with clear data |
| Email platform | Owns an audience beyond search | Newsletter sponsorships |
| Store platform | Sells its own products | Product partnerships, affiliate deals |
| Consent management tool | Serious about privacy compliance | Privacy-friendly ad products |
| Analytics and testing tools | Data-driven owner | Offers with measurable results |
| Legacy CMS on an old domain | Under-maintained site | Acquisition or modernization |
| Modern framework on a young domain | Technical, growth-minded team | Technical partnerships |
For brands that want to reach a niche audience without auction prices and without guessing where their ads end up.
Pick two or three Tier 2 categories where your buyers read. Be specific.
List ad-monetized sites in those categories. They already sell placements.
Mid-authority sites often have engaged readers and fair prices.
Visit the top 20 and keep only those whose content fits your brand.
A month-long sponsorship or a single feature, with simple tracking.
Renew the winners, drop the rest, and add new sites each quarter.
Publisher revenue follows the advertising year. Time your approach to the moments when owners are thinking about money.
Ad rates usually fall after the holidays. Publishers look for steadier income such as sponsorships and affiliate deals.
Owners plan the year's content and partners. A good moment for longer partnerships.
Ad tech changes are easiest before the busiest quarter starts.
Sites that lost traffic need new revenue. Sites that gained it need better monetization.
Publishers get many pitches. The ones that work are short, specific and about revenue, and they show that the sender has actually read the site.
Show you know their category and audience. Mention one recent article by name.
Higher rates, a new revenue stream, or a fair offer, stated plainly in the first lines.
One script, one form, or one call to get started. Remove every extra step.
Offers that hurt user experience get refused. Publishers protect their readers first.
The AI cold email generator writes a first message for any row in your export.
Pick the technology, pick the category, choose the sort. That is the whole method, and it answers most questions about who publishes what and how they earn.
| Question | Technology | Category | Sort |
|---|---|---|---|
| Which finance sites use my rival's network? | Rival ad network | Personal Finance | Popularity |
| Which recipe sites are growing fastest? | Any ad network | Food & Drink | Authority, young first |
| Where can I buy travel placements directly? | Any ad network | Travel | Authority |
| Which tech blogs would join an affiliate program? | Any ad network | Technology & Computing | Age, youngest first |
| Which pet sites could I acquire? | Any ad network | Pets | Authority |
| Who runs header bidding in automotive? | Header bidding script | Automotive | Popularity |
| Which DIY sites also sell products? | Ad network plus a store platform | Home & Garden | Authority |
| How many monetized sites are in a niche? | Any ad network | Your niche | Row count |
Publisher outreach is easy to measure if you decide the numbers before you start. Track them per segment and per category so you know where to spend the next month.
Breakout publishers usually reply more than category leaders. Check it in your own data.
The number that decides whether a category deserves more effort.
Slow onboarding loses publishers who already said yes.
Partners who stay show which segments are worth the hunt.
Publishers ignore most of the pitches they receive. These six mistakes explain why, and each one is easy to fix with the data already on the row.
Leaders and newcomers need different offers. Segment by popularity and authority first.
"Your site" is not enough. Mention their Tier 2 niche and audience.
Publishers compare numbers. Offer a test, not a guarantee.
Breakout sites are easier to win and often grow into leaders.
New publishers appear monthly. Refresh your exports regularly.
Email platforms and stores on a publisher site reveal other revenue you can work with.
Look up an ad network technology, then filter by the IAB category you care about. The table shows every monetized site in that niche.
440 IAB categories across two tiers. The same method works in every one of them, from broad verticals to narrow niches.
Either plan; both include technology data. Reports allow 1,000 rows on Advanced and 10,000 on Enterprise.
Ad networks, ad servers, header bidding scripts and other ad technologies among the 4,000+ tracked. Type the name in the technology search to check.
We show popularity rank, authority and domain age, which together indicate a site's scale and strength. We do not show private revenue figures.
Yes, to CSV, Excel or PDF, within your plan's row limit. Most teams load the export into a CRM or a simple outreach sheet.
Yes. Look up the rival network and filter by your target categories. Sort by popularity to put the publishers that matter most to your revenue first.
Yes. Ad-monetized sites already think about revenue per visitor, which makes them open to affiliate offers in their category.
Country is available on online stores. For publishers, use language and category, or check country in your export.
The dataset is refreshed over time. Re-run your searches regularly and work new rows first, because new publishers are often the most open to partners.
Export both lookups and match domains. Sites running ads and an email platform are often the most business-minded publishers.
Yes. Investors filter by monetized, young and strong to build direct-approach shortlists. Old sites with fading authority can be value-add targets too.
A site that earns money by showing advertising, usually through an ad network or ad server. The ad technology is visible in its stack.
Yes. The five million most popular domains include major publishers as well as niche blogs. Sort by popularity to see the largest first.
Run both lookups in the same category and compare row counts, ages and authority. The network with younger publishers is usually winning new sites.
The category labels help build include lists of sites in suitable niches. Always review the sites themselves before buying placements.
Yes. Media and affiliate agencies build lists per client category and refresh them each quarter. See the agency page.
Follow up once with a shorter, more specific offer, then move on. Re-approach in a few months, especially if the site's authority keeps rising.
Ad technology plus 440 categories, with age and authority on every row. From $999 per year.