Pick any rival technology. See every store and website running it, with the size, country and vertical of each one. Choose who to approach, when, and with which offer.
A site running a competitor has already decided it needs your category. It has a budget line for it. Your job is only to show a better option.
No need to explain why the category matters. They already pay for it.
Money is already flowing to your category. You are asking to redirect it, not create it.
You know exactly what they use, so your message can name a specific difference.
Half of these come from the lookup itself. The rest come from an hour on the rival's own website and pricing page.
The row count from the lookup.
Where most of its users sit.
Where it is local and where it is not.
Winning new stores or living on old ones.
Where its price jumps and who it squeezes.
The complaints its users repeat in public.
Tools its users also run, for integration angles.
Price changes, acquisitions, outages, new features.
Before you build a single list, read each rival's install base as a market report. It tells you where to fight and where to avoid.
Name the three to six products buyers compare you with most often.
Look up each rival. The row count shows its reach in the database.
See which categories each rival dominates and which it barely touches.
A rival winning young domains is gaining. One stuck on old domains is aging.
| What you see | What it usually means | What to do |
|---|---|---|
| Rival strong in your best vertical | Head-on competition | Lead with a sharp, specific difference |
| Rival strong in a vertical you ignore | An adjacent market they opened for you | Test a small campaign there |
| Rival base skews to old domains | Legacy users, possibly frustrated | Pitch modernization and migration help |
| Rival base skews to young domains | Rival is winning new stores | Study its onboarding and pricing |
| Rival base concentrated in one country | Local strength, weaker elsewhere | Attack outside its home market |
| Rival base skews to small catalogs | Cheap entry tier | Target its users that have grown |
One rival list hides several very different buyers. Treat them differently and replies go up.
Large catalogs or high traffic still on a starter-tier rival.
Small stores on a rival known for enterprise pricing.
Stores in categories where the rival has no special features.
Stores outside the rival's home market and language.
Old domains that installed the rival years ago.
Young stores that just installed the rival.
Most rival users are happy enough most of the time. Reach them in the short windows when they are not.
The biggest barrier is not your price, it is the effort of changing. Remove the effort and the decision gets easy. Pick one or two of these offers per segment rather than stacking all six into one email.
Move their data, settings and history for them.
Say exactly what moves and how long it takes.
Cover the months left on the rival contract.
Removes the "we are locked in" objection.
Run both tools on part of the traffic.
Let results make the case for you.
A real person who handles the switch.
Small stores value this more than discounts.
Guarantee today's price for a year or two.
Strong after a rival price rise.
A short, fair page on differences.
Link it from every switch email.
Respect their choice, name one difference, make switching sound small. The structure below works for almost every category, from reviews apps to payment providers.
On both plans, the AI cold email generator writes a first version for any row.
Rival users are one source. Sites with an empty slot are the other. Strong teams run both, each with its own message, owner and success measure, and compare the two every quarter.
| Competitor users | Recommender picks | |
|---|---|---|
| Who | Sites on a rival product | Sites with no tool in your slot, whose stack fits yours |
| Pitch | "Switch for a clear benefit" | "Add the tool sites like yours add next" |
| Main objection | Effort of switching | Need for the category |
| Best timing | Rival price rises and renewals | Peak-season prep, growth moments |
| Competition for the list | High, every rival mines it | Low |
| Where to find it | Technology lookup | AI recommender |
Switch conversations follow a script. These are the objections you will hear most, with answers that respect the buyer.
Agree it works. Ask about one specific limit stores their size often hit, and leave it there.
Describe the migration in concrete steps and hours. Offer to do it for them.
Ask when it ends and set a reminder. Or offer to cover the overlap.
Compare total cost, including add-ons and time spent. If you are still pricier, name the outcome that justifies it.
Ask what went wrong. Often it was setup, not the product category.
Offer a joint call with the agency. Agencies like partners that make them look good.
Ask when is. Before or after peak season is usually the honest answer.
Send one short comparison page and one customer example in their category. Nothing more.
A simple plan that turns rival lists into a repeatable channel rather than a one-off blast.
| Weeks | Focus | Deliverable |
|---|---|---|
| 1 to 2 | Map all rivals by vertical, country and domain age | A one-page rival map |
| 3 to 4 | Build the comparison page and migration offer | Assets every email can link to |
| 5 to 6 | First campaign on the strongest segment of the weakest rival | First replies and objections log |
| 7 to 8 | Second rival, second segment, refined messaging | Comparable reply rates |
| 9 to 10 | Refresh all lookups, work new installs separately | Fresh rows and a timing view |
| 11 to 12 | Review win rates by rival and segment, cut the weak ones | A plan for next quarter |
Switch campaigns are easy to measure because the list is so well defined. Every row has a known rival, a known segment and a known send date, so results compare cleanly from one month to the next.
Some rivals' users switch far more easily than others. Shift effort to those, and revisit the hard ones only when a trigger appears.
Outgrown and overpaying segments usually beat the rest. Check your own data.
Test migration help against discounts. Effort reduction often wins.
Anyone who sells an alternative to a known product can use the same lookup. These six groups use it most, and each one leans on a different filter to find its best rows.
The classic use: win users from rival apps and platforms.
Users of an aging platform need someone to move them.
Sites on a rival server, CDN or host.
Stores on a rival checkout or pay-later option.
Publishers on a rival ad network.
Agencies certified on your product, hunting users of the alternative.
Switch campaigns work best when they are fair. Four simple rules keep your reputation intact while you win accounts.
Only claim differences you can show. A single wrong claim undoes the whole message and travels fast in merchant communities.
Their choice was reasonable when they made it. Criticizing it criticizes them, which is a poor start to any relationship.
Follow outreach and privacy laws in each country. Include a clear way to opt out of further messages in every email.
Respect their time and they respect your email. Four sentences and one question is enough for a first touch.
Type the competitor's product into the technology lookup. Every store and website running it appears in the table.
Any of the 4,000+ technologies we track, from store apps and marketing tools to payments, analytics and hosting.
The row count of each lookup is the rival's reach in our database. Compare several rivals by vertical, country and domain age.
Yes. Use product count, average price, popularity rank and authority.
Store records include public contact information where available, and it is part of the export.
Both plans. Reports allow 1,000 rows on Advanced and 10,000 on Enterprise.
Watch for rival price changes, outages and acquisitions. Combine that with segments like outgrown or overpaying users.
No. Pair it with the AI recommender, which finds sites with no tool in your slot yet.
Yes. Expand any row for its full stack. Integrations you share are great talking points.
Competing for customers is normal business. Follow the email, privacy and fair-competition rules in your country and the recipient's.
Monthly, and immediately after any rival news. New rows are often the most recent installs.
Compare exports over time. Domains that disappear from a rival's list have changed their stack.
That happens during migrations. Sites running two tools in the same slot are often mid-switch and open to a third option.
Yes. Many agencies build rival lists for each client's product. See the agency page.
Start with the rival whose users most often look like your best customers, and whose weakness matches your strength. It is rarely the biggest rival.
A few hundred well-segmented rows is plenty. It is enough to learn which message works without burning the whole list.
Yes. Export domains for account-based ads, and show comparison content to rival users while your emails go out.
Thank them and ask if you may check back in six months. Happy users today become open users after the next rival price change or outage.
Log the date and the reason they gave, and re-run your lookup before you follow up.
Yes. Each lookup and each page of results counts toward your monthly searches, 10,000 on Advanced and 50,000 on Enterprise.
Look up any rival, segment its users, and send the right offer at the right time. From $999 per year.