Next to every site in your lead list sits an email button. Click it and get a first-touch message written around that site and the technology you sell. The same engine writes ad copy and product descriptions.
Every lead row carries the site's category, country, size and stack. The generator combines that with what your technology does and writes a short, relevant first message.
The email button sits next to each row in recommender and technology lists, right where you review the lead.
Every draft references the site in front of you, not a generic template sent to thousands.
Write a personalized first touch in seconds instead of the minutes it takes by hand.
The same AI engine covers the three pieces of copy our users write most often, so sellers and store owners both get value from it.
First-touch emails for any lead in your lists.
Headlines and short ad texts for products and offers.
Clear, engaging descriptions for catalog pages.
The generator follows the structure that works best for cold outreach. Use it to judge and edit every draft.
The AI writes the draft. You stay in control of what goes out, how much, and to whom.
Recommender picks, technology users or a store search, filtered to your market.
Only rows you would genuinely want as customers this quarter.
Click the email button on each row you plan to contact.
Add a personal line to your most valuable prospects.
Paste into your email tool or sequencer, in small, steady batches.
Note which hooks get replies and reuse them on the next list.
AI gets you most of the way. These quick edits add the rest, and take less than a minute per email once you are used to them.
A product name from their store or a recent launch. It proves a human looked, and replies follow.
Openers are often warm-up. The second sentence is usually the real start of the message.
Only keep numbers and results you can back up if the prospect asks.
Swap words you would never say. Readers notice when a message does not sound like a person.
"Worth a quick look?" beats a calendar link in the first email to a stranger.
Most first emails are read on mobile. Short lines and short paragraphs win.
Track these per list and per hook. Change one thing at a time so you know what moved the numbers.
Tells you whether the subject line and sender name work.
Tells you whether the hook and the ask work.
Tells you whether the list itself was right.
The number that pays for everything else.
The best hook depends on where the lead came from. Match them, and keep separate sequences for each list source so you can compare results.
| List source | Best hook | Example angle |
|---|---|---|
| Recommender picks | The driver tool | "Since you already run a helpdesk, live chat is a natural next step." |
| Competitor users | A clear difference | "Stores your size moved to us for simpler pricing." |
| Partner tool users | The integration | "We plug straight into the email tool you already use." |
| Rising stores | Their growth | "Congratulations on the momentum. Growth like yours usually brings X." |
| Similar stores | A peer result | "A store much like yours saw Y after switching on Z." |
| Category sweep | The vertical | "Most pet stores we work with start by fixing X." |
Illustrative drafts showing how the same structure adapts to where a lead came from. Each would be edited before sending.
"Your skincare range already has strong reviews and a busy email list. Brands at that stage usually add rewards next, so repeat buyers have a reason to come back sooner."
"Open to a quick look at how it fits your current setup?"
"You ship large furniture pieces across the UK with a rate tool many stores outgrow. We handle freight and two-person delivery rates in the same checkout."
"Worth comparing on your next ten orders?"
"Your electric boards are showing up everywhere this year. Growth like that usually stretches ads and support at the same time."
"Would a short teardown of your product pages be useful?"
Personalized copy helps, but sending habits decide whether anyone sees it.
The first email opens the door. Most replies arrive on later touches. Plan them before you send the first one.
| Touch | Timing | Content | Length |
|---|---|---|---|
| 1. First email | Day 1 | The AI draft, edited: hook, value, small ask | Under 100 words |
| 2. Bump | Day 3 or 4 | One line that adds a new reason to reply | One or two sentences |
| 3. Proof | Day 7 to 9 | A short example from a similar store | Under 80 words |
| 4. Close the loop | Day 14 | A polite last note that leaves the door open | Two sentences |
Not every lead deserves the same effort. Match the level of personal work to the value of the account.
Generate, skim for errors, send. For small stores with a self-serve offer.
Add one real fact from their site: a product, a launch, a page. For mid-size prospects.
Research the account, rewrite in your own words, reference specifics. For top accounts.
Short, plain and specific beats clever. Pick a pattern and fill it with something true about the lead.
Names something they sell. Feels personal instantly.
References their stack and hints at the integration.
Simple, direct, easy to answer.
Curiosity about a near-twin business.
Signals a vertical-specific offer.
Concrete and scannable.
For rising stores found by age and authority.
For country-filtered lists.
The same store can be run by a solo founder or by a team of fifty. Size fields on the row tell you which.
Small catalog, young domain, one person doing everything.
Mid-size catalog, rising authority, a small team with roles.
Large catalog, strong popularity, specialists for each function.
Writing hundreds of product descriptions by hand takes weeks. The generator gives you a strong first version in seconds.
Launch faster with a ready description for every new item you add.
Rewrite thin supplier text into benefit-led copy that sells.
Generate several ad variations and let real results decide which one runs.
Keep a single, recognizable voice across large catalogs and many writers.
The product categorization tool sorts the same catalog into 1,360 categories.
AI makes writing cheap. That makes it easy to send too much of the wrong thing, to the wrong people, too quickly.
Every draft needs a human glance before it goes out, even at high volume.
Great copy cannot rescue a list of poor fits. Filter first, write second.
Hundreds of emails a day from a new domain hurts deliverability for every future campaign.
Remove any number or result you cannot prove. One false claim costs more than ten good emails earn.
Most replies come after the second or third touch, so plan them before you start.
Fast, human answers to replies matter more than the first email ever will.
Both plans, Advanced and Enterprise. Each includes AI cold emails, ad copy and product descriptions, alongside the lead lists the emails are written for.
500 credits for AI product descriptions and texts. More credits are available to buy.
Next to each website in recommender and technology lead lists. Click it to generate a draft for that row in a few seconds.
No. It writes the draft. You review it and send it from your own email or sequencing tool, which keeps your sending reputation in your hands.
Each draft is written for the specific site and the technology you sell. Add one detail of your own for the best results.
Write to us at [email protected] with your language needs before you buy, and we will tell you what to expect.
Each draft is generated for its row, so wording differs from lead to lead. Still review them before sending, especially when many leads share one category.
Yes. Ad copy and product descriptions are useful on their own for any catalog, whether you have ten products or ten thousand.
Who writes an email does not change the rules. Follow the email and privacy laws of your country and the recipient's.
Under 100 words for a first touch. Four or five short sentences and one question. Longer emails get skimmed and rarely answered.
Edit or regenerate it. Never send a draft you have not read, and remove any claim you cannot back up.
Yes. Agencies generate drafts per client list and edit them in the client's voice. See the agency page.
Credits are used as you generate texts. The 500 included credits cover a solid first campaign or catalog refresh, and more can be bought when you need them.
Use the first draft as the base and write short follow-ups yourself. They should be shorter than the first email and add one new reason to reply.
It knows the technology you are selling for, from the 4,000+ tracked. Add your own product details when you edit the draft.
Yes. Shorten the draft to two sentences for a connection note, or use the hook and value lines as a call opener.
Keep a short list of words and phrases you always or never use, and edit every draft against it. After a few dozen, it becomes quick.
Generate them product by product within your credits. For very large catalogs, contact us about additional credits.
That is your choice and depends on your market. What matters most is that every claim is true and that a real person answers the replies.
It varies by product, but recommender lists with a clear driver tool and partner-tool lists with a real integration usually give the most natural hooks. Test both side by side.
Yes. Generate again for a different angle, or keep the best sentences from two drafts and combine them. Each generation uses credits.
Lead lists and the AI that writes to them, together on Advanced from $999 per year.