From a blank page to a shortlist in one evening
An illustrative path a new founder might follow, using only the views on this page.
- Pick a field. Home & Garden, because the founder knows renovation.
- Sort by opportunity. Keep the top 40 product groups.
- Cut by trend. Drop anything flat or falling. 22 remain.
- Cut by price. Keep groups above the founder's minimum order value. 9 remain.
- Study sellers. Look up stores selling each one. Three have only a few young sellers.
- Shortlist. Three products go to supplier calls.