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Home/Lead generation/AI lead recommender
Trained on 100M+ usage data points

The sites most likely to buy your product next, ranked

The AI recommender reads the tools a website already runs and predicts which new technology it is likely to add. Type your product. Get a ranked list of sites that fit, with the reason for each pick.

0Training points
0Technologies
0Picks per site
0Sites scored
Recommender · top picksproduct: live chat
Garden furniture store · UK0.96driven by: helpdesk already installed
Coffee equipment shop · US0.93driven by: email automation + reviews
Bike parts retailer · DE0.90driven by: session recorder
Lighting design store · US0.87driven by: pay-later at checkout
none of these run a live chat tool todaythe data →
The idea

"Customers who bought this also bought", for software

Large retailers recommend products based on what you already bought. The recommender does the same for websites and technologies.

Instead of shoppers and products, it learns from millions of websites and the 4,000+ tools they run.

  • Input: the current stack of a website.
  • Output: technologies it is likely to add, ranked by likelihood.
  • Flip it: for one technology, the websites most likely to add it.
  • Explain it: the installed tool behind each recommendation.

From stacks to a ranked list

Millions of stacks100M+ usage points
Recommenderlearns which tools go together
Ranked sitesfit score + reason
Three modes

Ask the recommender three kinds of question

The same model answers questions for sellers, for store owners and for whole lists of domains.

Technology → likely adopters

Type your product. Get the sites most likely to add it.

  • From 1M+ online stores
  • Or from 5M popular domains
  • Ranked by likelihood, with reasons
For SaaS teams

Site → next tools

Enter a domain, or type the tools you run. Get up to 1,000 recommendations.

  • Works for stores in the database
  • Works for any typed stack
  • Each pick names its driver
For store owners

Your list → recommendations

Send up to 500 domains. Get recommendations for every one.

  • Enrich a CRM segment
  • Score an event attendee list
  • Plan cross-sell for customers
Request a bulk run
Why add-on selling wins

No incumbent to beat. A stack that already wants you.

Most prospecting targets competitor users. That works, but every deal starts by asking someone to rip out a tool that mostly works.

01

Shorter cycles

Adding a tool is a smaller decision than replacing one. There is no migration to plan.

02

Less discounting

You are not fighting a contract price, so you do not need to undercut it.

03

Natural pitch

"Sites like yours usually add this next" is easier to hear than "switch from your vendor".

04

Fresh lists

Your rivals mine each other's users. Few are mining the empty slots.

Switch campaigns still have a place

Use competitor customer lists around rival price rises. Run both motions side by side.

Explainability

Every pick comes with a reason you can say out loud

A score alone is hard to act on. Each recommendation names the technology already installed that most drove it.

Better openers

The reason becomes your first line: "since you already use X, Y tends to be the next step".

Rep trust

Sales teams ignore black-box scores. A visible reason gets the list worked.

Partner insight

When one tool keeps showing up as a driver, it is a partner or integration worth building.

Recommended tool typeTypical driverHow to use the reason
Live chatA helpdesk or ticketing tool"Turn your tickets into real-time answers."
Loyalty programEmail automation and reviews"You already retain customers, now reward them."
SMS marketingEmail automation"Add the channel your email list already opens most."
Pay-later financingHigh prices and a premium theme"Lower the barrier on your biggest baskets."
Product reviewsEmail marketing and upsell apps"Give your emails social proof to link to."
Site searchA large catalog and analytics"Help visitors find products in a big catalog."

Drivers in the table are illustrative patterns. The actual driver is shown per site in the dashboard.

Reading the ranking

How to work a ranked list

Combine the fit ranking with store size and momentum to decide who gets which treatment. Rep time is the scarcest resource on any sales team, so the matrix below exists to spend it where it pays back most.

High fit · large store

Personal outreach

Research the store, write by hand, offer a call or demo. These are your best accounts.

High fit · small store

Light-touch sequence

AI-drafted emails, self-serve trial or onboarding. Volume with relevance.

Lower fit · large store

Account research

Check the record by hand. A special reason may still make it worth a call.

Lower fit · small store

Nurture or skip

Keep for newsletters or retargeting. Spend rep time elsewhere.

The category layer

Add vertical fit on top of stack fit

Every one of 5 million domains carries an IAB category. That shows where your type of tool is used above average.

  • Step 1: find the categories where your technology over-indexes.
  • Step 2: take sites in those categories that do not use it yet.
  • Step 3: keep the ones running tools that often sit next to yours.

The result is a list that fits on two axes at once: vertical and stack.

Over-index example

Style & Fashion
8.1x
All domains
1.0x

Shopify usage in Style & Fashion compared with that category's share of all domains. Shopping, Food & Drink, Hobbies, Pets, Sports and Home & Garden also sit above 1.0.

Playbook

A recommender campaign in six steps

From login to first replies in about a week. The steps are the same whether you sell a $20 app or a $2,000 platform; only the filters and the level of personalization change.

Pick the pool

Stores if you sell to merchants. Popular domains if you sell more widely.

Run your technology

Type your own product, or the category leader if you are not listed yet.

Filter

Country, vertical and store size that match your pricing.

Tier the list

Split by fit and size into the four treatments above.

Write with the reason

Lead with the driver tool. Use AI drafts for the long tail.

Measure and repeat

Track replies by driver. Double down on the drivers that convert.

Beyond prospecting

Six more jobs for the recommender

Prospecting is the obvious use. Teams that keep the recommender for a year usually find these six jobs as well, often in other departments.

Customer success

Churn warning

When your tool is an unusual fit for a customer's stack, that customer is more likely to leave.

Churn prediction →

Product

Integration roadmap

Tools that often drive recommendations for yours are the integrations users expect.

Partnerships

Co-selling lists

Share recommender picks with a partner whose tool keeps appearing as a driver.

Agencies

Client stack audits

Show a client store the tools its closest peers run that it does not.

Store owners

Your own roadmap

Enter your stack and see what similar stores use that you do not.

Stack recommendations →

Marketing

Lookalike audiences

Export high-fit domains for account-based advertising.

What comes out

Eight product categories, eight kinds of list

The recommender behaves differently for every kind of tool. These are the patterns we typically see when vendors in each category run it.

Live chat

Support-heavy stores

High-ticket and technical catalogs where shoppers ask before buying.

  • Best filter: average price
  • Common driver: a helpdesk
Reviews

Growing brands

Stores with email automation that lack social proof on product pages.

  • Best filter: category
  • Common driver: email tool
Loyalty

Repeat-purchase stores

Beauty, pet and food stores already investing in retention.

  • Best filter: category
  • Common driver: reviews + email
SMS

Email-first marketers

Stores with mature email programs ready for a second channel.

  • Best filter: country
  • Common driver: email automation
Pay later

Big-basket stores

Furniture, electronics and fitness stores with high average prices.

  • Best filter: average price
  • Common driver: premium theme
Subscriptions

Consumable sellers

Coffee, supplements, pet food and personal care stores.

  • Best filter: category
  • Common driver: loyalty tool
Site search

Large catalogs

Stores with hundreds or thousands of products and steady traffic.

  • Best filter: product count
  • Common driver: analytics
Translation

Cross-border sellers

Stores with international shipping or multiple currencies.

  • Best filter: language
  • Common driver: currency switcher

Patterns are typical, not guaranteed. Your own run shows the real drivers for your product.

What it picks up on

Four kinds of signal hidden in a stack

You never see the model, only its output. These are the kinds of pattern a good stack-based recommendation reflects.

Pairings

Some tools almost always travel together. A site with one half of the pair is a strong candidate for the other.

Maturity

Stacks grow in a typical order. A site's current stage hints at its next purchase.

Vertical norms

What is standard in fashion is rare in electronics. Gaps against the norm stand out.

Budget

A stack full of paid tools signals a team that buys software readily.

Sales leader questions

Six doubts we hear, answered

Heads of sales are rightly skeptical of AI lead scores. Here is what they usually ask before a first campaign.

"My reps will not trust a score."

They do not have to. Every pick shows the driver tool, so a rep can judge it in two seconds.

"We already buy intent data."

Intent tells you when. The recommender tells you who fits. Use the fit list as the base and intent as a timing layer.

"Our product is too niche."

Run the recommender for the closest known tool in your category. Fit transfers well between similar products.

"We sell to enterprises only."

Filter by popularity rank and catalog size. The top tiers of 6M+ sites still give long lists.

"Our CRM is already full."

Send up to 500 of your accounts for a bulk run. You learn which ones to prioritize before buying more data.

"How do we measure it?"

Run a recommender list next to your usual list for a month. Compare replies and meetings per hundred contacts.

Week one

A five-day plan for your first recommender campaign

Small enough to run alongside your normal pipeline work, big enough to give a real answer by Friday.

DayTaskOutput
MondayRun the recommender for your product in your main country. Apply size filters that match your pricing.One filtered list of 100 to 500 sites
TuesdayRead the driver column. Group sites by their top driver tool.Three to five driver segments
WednesdayWrite one short message per segment, built around its driver.A tested opener for each segment
ThursdayGenerate AI drafts for the long tail. Hand-write the top 20 accounts.A loaded sequence
FridaySend the first batch. Set a reminder to compare replies with your usual list in four weeks.A running experiment with a clear test
Compared

Three ways to build a SaaS prospect list

Most teams already use the first two. The third closes the gap they leave open, and it is the one your competitors are least likely to be working.

Industry + size listCompetitor usersRecommender picks
Who is on itCompanies matching a sector and headcountSites running a rival toolSites whose stack predicts your tool
Fit to your productWeakStrongStrong
Incumbent to displaceUnknownAlwaysNone in your slot
Built-in reason to reach outNoYes, the rivalYes, the driver tool
How many rivals use the same listManyManyFew
RankingNoneNone by defaultBy likelihood
Plans

Recommender rows per report

The recommender is part of both plans, Advanced and Enterprise.

100Advanced · $999/yr
5,000Enterprise · $1,999/yr
Bulk runs on your own domains

Send up to 500 domains to [email protected] for recommendations on each.

FAQ

AI recommender questions

01What does the recommender actually predict?

Which technologies a website is likely to add, given the technologies it already runs. Flipped around, it predicts which websites are likely to add a given technology.

02What was it trained on?

More than 100 million technology usage data points: 4,000+ technologies across millions of websites.

03Does a recommended site already use my product?

No. Recommendations are for technologies a site does not run yet.

04My product is not in the technology list. Can I still use it?

Yes. Run the recommender for the closest well-known product in your category. The sites that fit it usually fit you too.

05How many recommendations do I get?

Up to 1,000 technology recommendations for a site. For a technology, the list of sites is capped by your plan: 100 rows per report on Advanced, 5,000 on Enterprise.

06What is explainability?

For each recommendation, we name the installed technology most responsible for it. You see why a site was picked.

07Can I filter recommender results?

Yes, by the same fields as other lists: country, category, size, age and authority.

08Does it work outside ecommerce?

Yes. Recommendations also cover the five million most popular non-ecommerce domains.

09Can I run it on my CRM accounts?

Send up to 500 domains and we return recommendations for each. It is a quick way to plan cross-sell.

10Is the recommender better than competitor lists?

It is a different motion. Recommender picks have no incumbent in your slot, competitor lists do. Most teams run both.

11Can I export the picks with their reasons?

Yes. Export to CSV, Excel or PDF and use the reason column in your sequences.

12Which plan should I start with?

Advanced at $999 per year is enough to test the motion. Move to Enterprise when 100 rows per report is no longer enough.

13How is this different from a lookalike audience?

Ad lookalikes are built from people and stay inside an ad platform. The recommender works on websites and their tools, and gives you an exportable list with reasons.

14Can I combine recommender picks with a country filter?

Yes. Country, language, category, product count, price, age and authority all work on recommender results.

15How often should I re-run it?

Monthly is a good rhythm. Stacks change, and sites drop out of the list once they adopt your category of tool.

16Can agencies run it for clients?

Yes. Agencies run it for each client's product and deliver the exports. See the agency page.

17What does a fit score of 0.9 mean?

It is a relative ranking signal, not a purchase probability. Use it to order your list: higher scores go first.

18Why do some picks seem surprising?

Stacks hide patterns people rarely notice. Check the driver: it usually explains the pick, and surprising picks often turn into untapped segments.

19Can I exclude my current customers?

Sites that already run your technology are never recommended for it. For customers on other plans or brands, remove them from the export before you send.

Stop guessing who needs your product

Let 100M+ data points rank your next prospects, with a reason for every one.