Every one of 60,000+ product groups carries a 5-year search trend and a ranking difficulty score. Sort any category by growth, or by how easy it is to win page one, and see what is moving.
A product that is growing but owned by giant retailers is hard to win. A product that is easy to rank for but shrinking is a trap. You want both signals at once.
How interest in each product group changed over five years. Sort descending inside any category.
The average link strength of the top ten sites ranking for each product. Sort ascending to find beatable keywords.
Pick a Tier 1 category such as Home & Garden, or search a keyword in product names. Order by 5-year trend, descending.
The top of that list is where demand is building. Some names will be familiar; others will be surprises worth a closer look.
The names come from the trend sort. The notes are the kind of reading a store owner would do next.
A big main product with a long tail of accessories, liners and recipe books around it.
Renters and DIY decorators. Pattern variety and room guides sell.
Health-driven demand. Room size and allergy guides help buyers choose.
Practical and climate-linked. Check seasonality by country.
Comfort and energy saving. Design and gift angles add margin.
Garden structures with seasonal peaks. Bundles with plants and planters.
A niche, enthusiast product. Small but passionate audience.
Run the same sort for your own vertical and write one note per product.
For every one of 60,000 product keywords we look at the ten sites ranking at the top and measure their average link strength. Low means a newer site has a real chance.
Owned by brands and marketplaces with huge link profiles.
Specific, practical products where ranking sites are modest.
Broad, branded words are hard. Specific, practical product names are often easy. Specific is also where buyers are closest to purchase.
The trend column starts the conversation. The other columns on the same row finish it.
| Column | Question it answers | Healthy reading for a trend pick |
|---|---|---|
| 5-year trend | Is interest growing? | Clearly positive |
| Search volume | Is the market big enough today? | Large enough to matter now, not only later |
| Ranking difficulty | Can a newer site rank? | Low to moderate |
| Age of ranking sites | Are newcomers already winning? | Several young sites on page one |
| Seasonality | Is the rise just a season? | Low, or a season you can plan around |
| Average price | Will each sale pay for itself? | High enough to cover ads and shipping |
| Ad cost | Can you buy early traffic? | Low relative to price |
| Uniqueness | Can you stand out? | Distinct from neighboring groups |
| Opportunity rating | All of the above in one number | Top quarter of its category |
Put every shortlisted product into one of four boxes. Your time belongs in the top-left box, and most of your stock budget should follow it there.
Demand is growing and page one is beatable. Move fast before others notice.
Go one level more specific: a sub-type, a use case, a buyer group.
Cheap to rank, but do not build inventory around it.
Shrinking demand and strong incumbents. Spend your effort elsewhere.
Five years of data is long enough to see the shape. A short-term chart cannot tell you this, which is why so many stores buy deep into products that are already fading.
| Shape over five years | Likely type | How to act |
|---|---|---|
| Steady climb, year after year | Structural trend | Build a brand and inventory |
| Sharp spike, then fall | Fad | Avoid stock; content only, if anything |
| Spike, then a higher plateau | Fad that left a lasting market | Enter now with differentiated products |
| Repeating yearly waves | Seasonal product | Time stock and ads to the wave |
| Slow decline | Mature or replaced product | Only with a cost or service edge |
| Flat and high | Evergreen staple | Compete on niche, bundle or service |
A product rising inside a strong seasonal wave can look like a trend. The seasonality column tells you.
If dozens of brand-new stores sell it, a fad may already be saturated.
Trends usually lift several related groups. A lone spike is more suspicious.
A repeatable routine for store owners and brands. It works the first time in about an afternoon, and gets faster every quarter after that.
One you know well enough to write expert content about and answer buyer questions in.
Keep the top 30 rising product groups. Ignore the ones you could not sell with conviction.
Keep the ones in the easier half, where newer sites already rank on page one.
Drop anything too cheap or too seasonal for your model and your cash flow.
Look up stores selling it. Note their age, prices and how many are brand new.
A buying guide can rank before your first stock arrives, so traffic is waiting when products land.
Product trends feed decisions far beyond choosing what to sell. Six groups use the same table for different jobs.
Add rising products before competitors do. A few months of head start can mean years of rankings and reviews.
Plan new product lines around growing demand. Development takes months, so the trend must still be rising at launch.
Write buying guides for easy, rising keywords. Rankings earned early keep paying as volume grows.
Stock what retailers will soon ask for. Being the supplier with stock when demand turns is a strong position.
Advise clients on catalog and content priorities, with numbers they can check rather than opinions.
See which product categories are pulling demand, and which brands are positioned in them.
Ranking difficulty turns 60,000 product keywords into a ranked content backlog. Start where you can win.
When a rising product is too hard to rank for, go one level more specific. The specific version usually has weaker competition and buyers closer to purchase.
| Broad and hard | Specific angle | Why it is easier |
|---|---|---|
| Drones | Drone landing pads, drone propeller guards | Accessories draw specialist sites, not big brands |
| Gaming | Console cooling stands, controller charging docks | Practical add-ons with clear intent |
| Smart devices | Smart plug outdoor covers, hub mounting brackets | Narrow problems, small competitor set |
| Desktop computers | Under-desk PC mounts, dust filters | Low-price utility items with steady demand |
| Action cameras | Helmet mounts, waterproof housings | Each mount type is its own small market |
| Air purifiers | Purifiers for specific room sizes or pets | Buyer-specific guides rank well |
Angles in the middle column are examples of the approach. Check each one's own difficulty score before you build content around it.
Every category has its own rhythm. Knowing it stops you from misreading the trend column.
Air quality, comfort and DIY decor products have risen steadily. Garden items carry strong seasons.
Single appliances can rise fast and plateau. Watch accessories that follow the main gadget.
Product generations replace each other. Prefer accessories and practical tools over flagship devices.
Strong yearly waves. Judge trends by comparing the same month across years.
Steady growth in higher-end products for pets treated as family.
Interest moves between ingredients and routines. Category names hide fast shifts underneath.
Seasonal and regional. Pair trend with country data from the store database.
Crafts and collectibles rise with online communities. Specific names beat broad ones.
Run it at the start of each quarter and you will rarely be late to a product again.
| Minutes | Task | Outcome |
|---|---|---|
| 0 to 10 | Sort your main category by 5-year trend | Top 20 rising groups |
| 10 to 20 | Check difficulty and price for each | Shortlist of 5 |
| 20 to 30 | Look up existing stores for each | Crowded or open |
| 30 to 40 | Compare with last quarter's shortlist | What is accelerating |
| 40 to 45 | Pick one product and one piece of content | A concrete next step |
Trend data is powerful, which makes it easy to misuse. These six mistakes account for most of the stock we see stores regret buying.
By the time a product is everywhere on social media, the curve may be turning. Look for steady multi-year climbs instead.
Growth that only marketplaces can capture does not help a small store. Check who ranks before you commit.
A trending $8 product needs huge volume to pay for ads. Pair trend with a price floor that fits your costs.
Check the seasonality column before celebrating a rise.
A store selling ten unrelated trends has no audience. Stay in your vertical.
Re-sort your category every quarter. Trends end, and new ones start.
Choose a category or search a product keyword, then sort by 5-year trend in descending order. The top rows are the fastest-growing product groups.
Around 60,000 product groups, built from 32 million products. Each one carries five years of search trend.
The average link strength of the ten sites ranking at the top for the product keyword. Lower means easier to compete with.
Both plans, from $999 per year.
Yes. Both are columns in the same table. Sort by one and scan the other, or export and filter in Excel.
No. Check price, difficulty, seasonality and existing sellers too. Trend is the starting point, not the decision.
One year cannot separate a trend from a season or a spike. Five years shows the real shape of demand.
Yes. Keyword search returns every product group whose name contains your word, which you can then sort by trend.
Yes, to CSV, Excel or PDF, with every metric included. Add your own cost and margin columns once it is in a spreadsheet.
The product names come from the platform's Home & Garden trend sort. The small line shapes are illustrative.
They build their content backlog from low-difficulty product keywords, starting with the ones that are also rising.
Sort by trend, then scan the average price column, or start from high-ticket research.
Quarterly for catalog planning, monthly if you run a fast-moving store. Keep last quarter's shortlist so you can see which products are accelerating.
Yes. Search the product keyword in the store database and sort by domain age to see how many new stores have jumped in.
A product whose keyword is ranked by sites with modest link strength. A newer site with good content has a realistic chance of reaching page one.
Brand owners, marketplaces and big retailers dominate those results with enormous link profiles. Specific, unbranded product types are far more open.
Yes. Rising products with low ad cost and competition are good candidates for early paid campaigns, before bids climb.
Free tools show one keyword at a time. Here you sort 60,000+ product groups at once, with price, difficulty and seasonality on the same row.
Yes. Export a category's trend and difficulty table and turn it into a quarterly catalog and content plan for each client.
5-year trends and ranking difficulty for 60,000+ product groups. Included in both plans, from $999 per year.